MIAMI
(August 19, 2013) – Seeking to gain additional feedback and insight
from the travel agent community, Carnival Cruise Lines is conducting its
first-ever travel agent survey to all registered users of
GoCCL.com, the line’s travel agent Internet portal, as part of the
ongoing Carnival Conversations trade outreach program.
The
63-question survey, which is being administered by an independent third
party on a quarterly basis, is comprised of a wide variety of topics,
including general trade relations sentiment, specific elements
of the line’s current pricing structure, and preferred components for a
potential future brochure.
“Our
primary goal with Carnival Conversations is to hear directly from
travel agents about what matters most to them when doing business with
us,” said Joni Rein, Carnival’s vice president of worldwide sales.
“This survey features in-depth questions based on the initial feedback
we’ve received in the first six weeks of the program and will help guide
us as we continue to take actions to better support the travel agent
community.”
Agents
have through August 23 to complete the survey, which was sent to all
agents registered on GoCCL.com since early summer and takes
approximately 30 minutes to complete. Carnival will analyze and evaluate
key findings from the survey as part of its ongoing trade relations
enhancement efforts. Travel agents who complete the survey will be
awarded 1,000 bonus points in Carnival’s travel agent rewards program.
Since
launching Carnival Conversations in early July, Carnival has met with
more than 1,500 travel agents at various in-person and virtual road
shows. In addition, Carnival’s sales professionals have addressed
more than 450 questions on the Carnival Conversations landing page
located on GoCCL.com
Many key resolutions have already been implemented as a result of Carnival Conversations, including:
·
New incremental earning opportunities for agents through bonus commissions
·
A commitment to revise the line’s current fare structure
·
Group
booking improvements, including a special group booking promotion, as
well as extended group call center hours for the month of August
·
New marketing materials will feature a travel agent call-to-action, beginning with the line’s fall television campaign
·
Implementation
of a modified script for Carnival’s personal vacation planners who ask
if callers are working with a travel agent to ensure that PVPs are not
selling to their
clients
Additional
road shows will take place through the end of October. Travel agents
may find out more information and register to attend by visiting
GoCCL.com. Agents may also submit questions to Carnival and
follow current conversations on the site.
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About Carnival Cruise Lines
Carnival
is "The World's Most Popular Cruise Line®" with 24 ships operating
three- to 16-day voyages to The Bahamas, Caribbean, Mexican Riviera,
Alaska, Hawaii, Canada, New England, Europe, Bermuda, Panama Canal, New
Zealand, the Pacific Islands, Norway, the Baltic and the British
Isles. The company’s 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
Carnival
is a proud member of World’s Leading Cruise Lines. Our exclusive
alliance also includes Cunard, Holland America Line, Princess Cruises,
Costa Cruises and Seabourn. Sharing a passion to please each
guest and a commitment to quality and value, World’s Leading Cruise
Lines inspires people to discover their best vacation experience.
Together, we offer a variety of exciting and enriching cruise vacations
to the world’s most desirable destinations. Visit
us at www.worldleadingcruiselines.com.
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