Celebrity Cruises wins big in Travel Weekly's annual Magellan Awards

(News Release)

With 18 wins, modern luxury vacation brand takes more than any other cruise line

MIAMI – September 6, 2012 – Celebrity Cruises’ contemporary, unforgettable modern luxury vacation experience has just added 18 new awards to its roster. The annual Travel Weekly Magellan Awards honor the best in travel. With the announcement of the 2012 winners, Celebrity is celebrating a win of 11 Gold Magellan Awards and seven Silver Magellan Awards, more than any other cruise line this year.

Celebrity’s 2012 Gold Magellan Awards:
Cruise - Overall

• Blog - Solsticizing Blog
• Mobile App - Celebrity Xplorer
• Premium Ship - Celebrity Silhouette (Celebrity’s second consecutive win in this category)
• Large Cruise Ship - Celebrity Silhouette
• Loyalty Program - Captain’s Club

Cruise Marketing

• Advertising/Marketing Campaign - Modern Luxury and Exit/Enter
• Promotional Video - Brand :30
• Promotional Video - LXTV segments
• Website - CelebrityCruises.com (Celebrity’s second consecutive win in this category)

Cruise Elements - Premium Ship

• Restaurant Design - Qsine, Millennium Class (Celebrity’s third consecutive win in this category)
• Spa Design - AquaSpa by Elemis, Celebrity Silhouette   

Celebrity’s 2012 Silver Magellan Awards:
Cruise Marketing

• Direct Mail - Captain's Club News
• Print Advertising - Regional (San Francisco) Magazine – “Post-It” ads
• Web Marketing/Advertising - Food Network Ad Unit
• Web Marketing/Advertising - New York Times 'Word Train"

Cruise Elements - Premium Ship

• Atrium Design – Grand Foyer, Celebrity Eclipse
• Suite Design - Penthouse Suite, Celebrity Millennium
• Entertainment – “Silhouette, The Show”

More information can be found at www.travelweeklyawards.com.

About Celebrity Cruises:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. In addition to offering vacations visiting all continents, Celebrity also presents immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity is one of five cruise brands operated by global cruise vacation company Royal Caribbean Cruises Ltd. (NYSE, OSE: RCL). Celebrity’s fleet currently consists of 10 ships, with an additional Solstice Class ship, Celebrity Reflection, scheduled to join the fleet in fall 2012. For more information, dial 1-800-437-3111, visit www.celebritycruises.com, or call your travel agent. Follow the brand socially at www.facebook.com/celebritycruises.

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