Princess Cruises launches “The Campaign to Escape Completely”

Campaign Spreads Some Cheer by Offering Consumers a Chance to Get Away with Free Cruises

Now through November 6, Princess Cruises is offering consumers the chance
to win free cruises with "The Campaign to Escape Completely"

SANTA CLARITA, Calif. – From taxes to unemployment to the upcoming election, Princess Cruises is stepping in to help people get away from it all with the launch of “The Campaign to Escape Completely” for a chance to win free cruises and gifts.

Now through November 6, Princess Cruises is focusing on what it does best - offering consumers the opportunity to escape completely by giving away free Caribbean and West Coast Getaway cruises. Plus, the line is offering a chance to win a cruise on the new Royal Princess through games and sweepstakes.

 The light-hearted “anti-negativity” campaign was inspired by the line’s employees who wanted to play off the current election theme but instead spread some cheer and help people escape from the discouraging headlines. The campaign will feature a series of videos which are cast entirely with Princess Cruises employees who rally to deliver happiness and fun to passengers.
 
“This initiative came from our own employees’ passion to help our passengers escape completely,” said Jan Swartz, Princess Cruises executive vice president. “Part of the campaign is a series of social videos our employees created to spread some cheer, especially now when so much of the news is negative. In addition, we’ll surprise and delight consumers with free cruises and gifts to remind them that Princess Cruises offers THE best way to get away from the everyday and just relax.”
 
The campaign offers two ways to win a free cruise:

• Free Cruise Giveaways in Consumer Emails – Consumers who are registered to receive emails from Princess will have a chance to win a free Getaway cruise. Princess will hide a “Golden Ticket” in 10 emails each week of the campaign.
   
• “Ballot Box Trivia Challenge” – In addition, Princess is promoting a sweepstakes for a chance to win a cruise on the new Royal Princess. Play the four different trivia games on princess.com for additional entries. Plus, the first five people who answer all questions correctly will win a gift to use on their next cruise, including a $200 Lotus Spa treatment or Chef’s Table experience for two, among others.

More details about “The Campaign to Escape Completely,” can be found here: www.princess.com/campaign.
 
Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at www.princess.com.

# # #

 
About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 16 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. Two ships are under construction and will join the fleet in 2013 and 2014. A recognized leader in worldwide cruising, Princess carries 1.3 million passengers each year to destinations around the globe ranging in length from three to 107 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
Princess Cruises is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.
 
Find us:
Blog: InspiredToCruise.com
Facebook: facebook.com/PrincessCruises
Twitter: twitter.com/PrincessCruises
YouTube: youtube.com/princesscruises
Flickr: flickr.com/photos/princesscruises
Pandora: princess.com/radio
Newsroom: princess.com/news
Google+: https://plus.google.com/112949289750199509638/posts
Pinterest: http://pinterest.com/princesscruises/