Norwegian strengthens partnership with Miami-based Bar Lab to enhance beverage menus fleetwide with regional ingredients and expanded offerings |
MIAMI – July 24 2014 –
Norwegian Cruise Line is once again raising the bar when it comes to
the guest experience onboard, announcing today that they have expanded
their partnership with award-winning mixologist Gabriel Orta of
Miami-based Bar Lab Cocktails to offer exciting and
creative new cocktails onboard all of Norwegian’s ships year-round.
This new beverage program, exclusive to Norwegian Cruise Line, is
another aspect of the Norwegian NEXT program, bringing “new
enhancements, experiences and transformations” to Norwegian’s
fleet, with the goal of elevating the guest experience and building on
the success of the line’s two newest ships: Norwegian Breakaway and
Norwegian Getaway.
As part of the previously-announced partnership, Bar Lab has created
five specialty destination-based
summer cocktail menus, with specialty cocktails focusing on regional
ingredients and spirits based on Norwegian’s itineraries.
Now, with the
enhanced exclusive partnership, Bar Lab will consult on all of the
line’s cocktail menus, bringing their award-winning
expert mixology to Norwegian guests fleetwide. To continue to enhance
the onboard experience in line with the classic cocktail culture
resurgence seen globally, the inventive new handcrafted cocktails
designed by Bar Lab, along with the Norwegian beverage
development team, will feature avant-garde concoctions made with fresh
juices, aromatic herbs and complementary local spirits.
Along with consulting on the fleetwide menus, Orta and his team will
visit several ships to conduct
onboard training sessions with Norwegian’s bartenders; work with the
Norwegian Corporate Development Team to create new cocktails in
Norwegian’s shore side Test Bar; and collaborate with existing brand
partners including Bacardi, Patron, Diageo, and more on
beverage activations throughout the year.
Recognized for their ingenious approach to the industry, the avant-garde cocktail programs created
by Bar Lab have been awarded numerous professional honors and featured in publications worldwide.
Guests sailing with Norwegian can begin enjoying these specialty
cocktails onboard immediately with
the Summer Destination beverages, while the new menus will be available
fleet wide beginning September. Norwegian will debut new menus
featuring holiday cocktails in October.
To book a
cruise on Norwegian, guests can contact their travel professional, call
Norwegian at 888-NCL-CRUISE (625-2784), or visit
www.ncl.com.
About Norwegian Cruise Line
Norwegian
Cruise Line is the innovator in cruise travel with a 47-year history of
breaking the boundaries of traditional cruising, most notably with the
introduction
of Freestyle Cruising which revolutionized the industry by giving
guests more freedom and flexibility. Today, Norwegian invites guests to
“Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising
ships, providing guests the opportunity to enjoy
a relaxed, resort style cruise vacation on some of the newest and most
contemporary ships at sea. Recently, the line was named “Europe’s
Leading Cruise Line” for the sixth consecutive year, as well as
“Caribbean’s Leading Cruise Line” and “World’s Leading
Large Ship Cruise Line” by the World Travel Awards.
The Company
recently took delivery of its most innovative ship to date, the
4,000-passenger Norwegian Getaway on January 10, 2014. The largest ship
to homeport
year-round in Miami, Norwegian Getaway boasts 28 dining options,
including seafood restaurant Ocean Blue by famed New York Iron Chef
Geoffrey Zakarian and a branch of Carlo’s Bake Shop by Buddy Valastro,
star of the TLC series “Cake Boss.” The entertainment
lineup includes Broadway shows Legally Blonde and Burn the Floor and a
unique magical theatrical experience, the Illusionarium. Norwegian
Getaway’s sister ship, Norwegian Breakaway, was named “Best New Ship of
2013” by the editors of Cruise Critic and “Best
Rookie Cruise Ship” by the readers of Travel Weekly. Known as
New York’s ship, Norwegian Breakaway is the largest vessel to homeport
year-round in the city. The Company currently has four vessels on order
at Meyer Werft for delivery in fall 2015,
spring 2017, spring 2018 and fall 2019.
Norwegian
Cruise Line is the official cruise line of the Miami Dolphins/Sun Life
Stadium, The New York Knicks, Blue Man Group and Legends in Concert; and
the official
cruise line partner of The GRAMMY Awards and is an official partner of
the Rockettes and Radio City Music Hall.
For further information on Norwegian Cruise Line, visit
www.ncl.com, follow us
on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on
Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at
888-NCL-CRUISE (625-2784), or visit
www.ncl.com.
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