Official Cruise Line Of ‘America’s Team’ To Bring More Fun To Home Games
Miami,
July 24, 2014 – Carnival Cruise Lines, Texas’ largest cruise operator,
today announced an exclusive, multi-year partnership with the Dallas
Cowboys, making Carnival the Official Cruise Line of the legendary
NFL franchise and expanding the cruise operator’s already wide-ranging
commitment to the Texas market.
Carnival, which will homeport a third
year-round ship in Galveston next year, will enjoy extensive branding
and visibility through Dallas Cowboys-owned properties
and bring its signature brand of fun to fans.
In
its new role as the Official Cruise Line of the Dallas Cowboys,
Carnival will add fun and memorable fan experiences to tailgaters at
home games with its new “Fun Crew,” which tours the lots at AT&T
Stadium
on branded golf carts, offering exciting prizes to Cowboys fans,
including the chance to win one of many cruise vacation giveaways.
The
Carnival brand will also be highly visible on digital marquees in the
stadium and on other Cowboys media and online properties.
Fans can also get in on the fun through a host of social media
promotions and activities, giveaways and more.
The
line’s partnership kicks off with the exclusive sponsorship
of the Dallas Cowboys Training Camp Daily News Show airing regionally on
Fox Sports Network. During nightly camp updates, new “Carnival
1st & Fun” segments offer an inside look at the fun
firsts Cowboy’s reporter Lindsay Cash experienced on her recent Carnival
cruise vacation. The segments will also be available at Carnival’s
YouTube page (www.youtube.com/carnival).
“Carnival
is far and away the most popular cruise line in Texas and millions of
Texans have enjoyed exceptional vacations sailing with us from our
homeport in Galveston,” said Jim Berra, chief marketing officer
for Carnival Cruise Lines. “Partnering with one of the most successful
and storied franchises in professional sports makes perfect sense for
us as the avid Cowboys fan base is among the most spirited in the
country, much like Carnival guests.”
“We’re
thrilled to bring Carnival Cruise Lines aboard as our Official Cruise
Line,” said Jerry Jones Jr., chief marketing officer of the Dallas
Cowboys. “We look forward to enhancing the game-day experience
for every Cowboys fan with the unique brand of fun and entertaining
activities Carnival will be bringing to our home games.”
The
Dallas Cowboys partnership coincides with the line’s upcoming
deployment of a third year-round ship, Carnival Freedom, to Galveston in
February 2015. With the addition of Carnival Freedom, which recently
underwent an extensive multi-million dollar makeover, Carnival expects
to carry more than 600,000 guests a year from Texas – the most of any
cruise operator. Carnival Freedom will join Carnival Magic in offering
seven-day Caribbean cruises and Carnival Triumph
which sails on four and five-day voyages to Mexico.
For
additional information and reservations, call 1-800-327-9501
(individual) or 1-800-327-5782 (groups) or visit the line’s travel agent
Internet portal, GoCCL.com.
Carnival can also be found on:
Twitter: www.twitter.com/carnivalcruise
Facebook Fan Page: www.facebook.com/carnival
YouTube: www.youtube.com/carnival
About Carnival Cruise Lines
Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 23-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Australia, New Zealand, the Pacific Islands and Tahiti. The company’s 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
Carnival, a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is "The World's Most Popular Cruise Line®" with 24 ships operating three- to 23-day voyages to The Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Canada, New England, Australia, New Zealand, the Pacific Islands and Tahiti. The company’s 25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service in 2016.
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