(News Release)
MIAMI – Carnival Cruise Lines – Texas’ largest cruise
operator – has announced a grand slam partnership with the Frisco
RoughRiders, the Double-A affiliate
of the Texas Rangers that plays at Dr Pepper Ballpark in Frisco, Texas.
This multi-year partnership marks Carnival’s first-ever relationship
with a professional baseball franchise.
As
the Official Cruise Line of the Frisco RoughRiders, Carnival will bring
its signature brand of fun to fans of the popular Dallas-area team
throughout the 2014 season.
Carnival helped fans celebrate the most exciting part of the game – home runs
– with two specially designed promotions that kicked off with the
RoughRiders’ season opener
on April 3.
Every
time a RoughRiders player hits a home run, fans will hear the iconic
sound of the Carnival ship horn, fireworks will launch from the outfield
and celebratory graphics
will illuminate the LED signs around the stadium. Carnival will also
match monetary donations made by fans during the age-old Texas League
tradition of “Passing the Boot” for the RoughRiders Foundation, team and
individual players after each RoughRiders’
home run.
Also
new this year is the “Carnival Crush Inning” during which fans will be
randomly selected to win a free Carnival cruise for two if a RoughRiders
player hits a home run
during that inning. Fans can sign up for the promotion at the stadium
or online before the game at RidersBaseball.com.
Fans
will also be able to enjoy the Carnival Getaway Grill featuring
unlimited ballpark favorites like hamburgers, hot dogs, chicken
sandwiches, bratwursts, nachos, popcorn,
peanuts, and Dr Pepper products for one all-inclusive price.
Additionally,
Carnival will serve as host to this season’s “Kids’ Day,” during which
children from underprivileged families within the Dallas/Fort Worth
Metroplex will enjoy
a RoughRiders’ game along with fun activities and interaction with
players, photo opportunities, autographs and more.
Carnival’s
recognizable red, white and blue logo will be positioned throughout the
10,000-seat stadium, which includes one of the world’s largest outfield
LED signs.
“Carnival
is excited to partner with the RoughRiders to help bring even more fun
to their fans at the ballpark,” said Jim Berra, chief marketing officer
for Carnival Cruise
Lines. “Our brands align extremely well as we are both known for
creating fun and memorable moments by delivering a great experience at
an incredible value.”
“We
are excited to announce our new partnership with Carnival Cruise
Lines," said RoughRiders’ President Scott Sonju. "They are going to be
an excellent partner in helping
us bring to life the fun nine-inning entertainment experience for our
fans.”
Carnival
pioneered year-round cruising from Galveston, Texas. The line currently
operates two Galveston-based ships, Carnival Magic and Carnival
Triumph, carrying more than
450,000 passengers annually – more than any other cruise operator.
For information on tickets to see the RoughRiders in 2014, please call
(972) 731-9200, e-mail
Info@RidersBaseball.com
or visit www.RidersBaseball.com.
For
additional information, call 1-800-327-9501 (individual) or
1-800-327-5782 (groups) or visit the line’s travel agent Internet
portal, GoCCL.com.
Carnival can also be found on:
Twitter:
www.twitter.com/carnivalcruise
Facebook Fan Page:
www.facebook.com/carnival
YouTube:
www.youtube.com/carnival
About Carnival Cruise Lines
Carnival,
a unit of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), is
"The World's Most Popular Cruise Line®" with 24 ships operating three-
to 23-day voyages to The Bahamas, Caribbean,
Mexican Riviera, Alaska, Hawaii, Canada, New England, Bermuda.
Australia, New Zealand, the Pacific Islands and Tahiti. The company’s
25th ship, the 135,000-ton Carnival Vista, is scheduled to enter service
in 2016.
Carnival
is a proud member of World’s Leading Cruise Lines. Our exclusive
alliance also includes Cunard, Holland America Line, Princess Cruises,
Costa Cruises and Seabourn. Sharing a passion
to please each guest and a commitment to quality and value, World’s
Leading Cruise Lines inspires people to discover their best vacation
experience. Together, we offer a variety of exciting and enriching
cruise vacations to the world’s most desirable destinations.
Visit us at www.worldleadingcruiselines.com.
About Frisco RoughRiders
The
Frisco RoughRiders are the Double-A Affiliate of the Texas Rangers and
play their games at beautiful Dr Pepper Ballpark in Frisco, Texas. The
team has finished
first among all Double-A minor league teams in attendance each season
from 2005 – 2013, drawing more than half-a-million fans each year since
the team was founded in 2003. More than 100 former RoughRiders have gone
on to play in the Major Leagues, including
All-Stars Ian Kinsler, Elvis Andrus, Chris Davis, C.J. Wilson, Adrian
Gonzalez, Neftali Feliz and Matt Harrison The RoughRiders are owned by
Mandalay Sports Entertainment, winners of
the “Baseball Organization of the Year” in 2008 by Ballpark Digest.
No comments:
Post a Comment