New York Times best-selling book series “Eat This, Not That!” inspires engaging, informative activities on Celebrity Cruises

CELEBRITY CRUISES COLLABORATES WITH RODALE INC.
TO ENHANCE WELLNESS-THEMED ACTIVITIES ONBOARD

        MIAMI – As part of its mission to offer modern luxury vacation experiences, Celebrity Cruises has adding yet another enhancement to its robust onboard activities program, Celebrity Life. Through a collaboration with Rodale Inc., the world's leading authority on health and wellness, Celebrity is offering a new series of interactive activities themed around healthy eating choices.

The new activities will draw on Rodale’s expertise in health and wellness; the first of these activities are themed around Rodale’s New York Times best-selling “Eat This, Not That!” series.


Celebrity’s version of “Eat This, Not That!” is an interactive trivia game that challenges guests’ knowledge of healthy eating and promotes ways to make smart, healthy choices when dining out. “Cook This, Not That!” is a cooking demonstration that highlights ways to get the most flavor and nutrition for fewer calories when cooking at home. “Drink This, Not That!” is a mixology demonstration that presents tips for serving up tasty, libations while avoiding unnecessary calories.

 Celebrity and Prevention Magazine, one of Rodale’s longest-running publications, are in the midst of developing additional wellness-focused activities, including enrichment talks led by a host of health and wellness experts from the title.

 “Our guests have told us how fulfilling our wellness activities are, particularly in a world where schedules are hectic and vacation time is so precious,” said Dominique Bonavita, Director, Product Development. “The collaboration with Rodale is a new evolution of programming that enriches our guests’ lives long after their cruise, and we couldn’t be more excited about all that we’re offering and all that is yet to come.”

David Marchi, Senior Vice President of Rodale Integrated Marketing, commented, “Partnering with Celebrity Cruises is a smart and entertaining way to extend Rodale's health and wellness mission-- now guests can enjoy our passion for wellness while relaxing and enjoying the best Celebrity Cruises has to offer."
 
About “Eat This, Not That!”:
“Eat This, Not That!” is a New York Times best-selling series from Rodale Inc. that offers consumers simple choices that help them take control of their health and wellness. It has sold over six million copies since 2007, and has spawned branded extensions including “Drink This, Not That!”, “Cook, This, Not That!”, the ‘Eat This, Not That! No-Diet Diet” and the “Eat This, not That! Supermarket Survival Guide.” The series also has expanded into new media including the digital, mobile and social spaces.
 
About Rodale Inc.
Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

About Celebrity Cruises:
Celebrity Cruises’ iconic “X” is the mark of modern luxury, with its cool, contemporary design and warm spaces; dining experiences where the design of the venues is as important as the cuisine; and the amazing service that only Celebrity can provide, all created to provide an unmatchable experience for vacationers’ precious time. Celebrity sails to Alaska, Australia/New Zealand, Bermuda, California, Canada/New England, the Caribbean, Europe, Hawaii, the Pacific Coast, Panama Canal, South America, and year-round in the Galapagos Islands. Celebrity also offers immersive cruisetour experiences in Alaska, Australia/New Zealand, Canada, Europe and South America. One of the fastest-growing major cruise lines, Celebrity’s fleet currently consists of 10 ships, with one additional Solstice Class ship, Celebrity Reflection, scheduled to join the fleet in Fall 2012. For more information, dial 1-800-437-3111, visit www.celebritycruises.com or call your travel agent.