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Tuesday, April 15, 2014

Norwegian will be integrated into BROOKLYN FAMILY events


MIAMI  April 10, 2014 -- Norwegian Cruise Line announced today that the line has become the presenting sponsor of the BROOKLYN SHOW™ programming franchise at Barclays Center. BROOKLYN SHOW™ events include concerts and major events.

As part of Norwegian’s integrated marketing platform, the line will receive branding on select arena controlled assets, including LED signage throughout the arena space during concerts, events and BROOKLYN FAMILY™ shows. In addition, Norwegian branding will be incorporated into pre, during and post show communications.

Norwegian will also sponsor the “CRUISE LIKE A NORWEGIAN BARCLAYS CENTER SWEEPSTAKES,” which will run on barclayscenter.com and be promoted through Barclays Center social channels.
Each month, one winner will receive four tickets to a BROOKLYN SHOW™ or BROOKLYN FAMILY™ event of choice, along with $100 for food and beverage during the event. Additionally, at the end of 2014, one lucky winner will win a cruise for four people.

“New York City is a key market for us, and partnering with Barclays Center for its dynamic concert and family shows allows us to expose our brand to entertainment lovers who are attending arena events,” said Kevin Sheehan, CEO of Norwegian Cruise Line. “As a leader in cruise ship entertainment, this partnership gives us a unique opportunity to showcase our innovative entertainment options to an entirely new audience.”

“Norwegian Cruise Line is a perfect fit for our BROOKLYN SHOW™ franchise, as we both offer a variety of exciting entertainment options for our guests,” said Brett Yormark, CEO of Barclays Center. “We are proud to align with an established travel industry leader as we continue to bring the best brands to Brooklyn.”

Upcoming BROOKLYN SHOW™ events include The Rock and Roll Hall of Fame Induction Ceremony (April 10); Cher (May 9); Avicii (June 28) and Katy Perry (July 24-25). Upcoming BROOKLYN FAMILY™ events include Walking with Dinosaurs (July 16-20) and the World Premiere of Marvel Universe Live (August 13-17).

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 47-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility.

Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” for the sixth consecutive year, as well as “Caribbean’s Leading Cruise Line” and “World’s Leading Large Ship Cruise Line” by the World Travel Awards.

The Company recently took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Getaway on January 10, 2014.  The largest ship to homeport year-round in Miami, Norwegian Getaway boasts 27 dining venues, including seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian and a branch of Carlo’s Bake Shop by Buddy Valastro, star of the TLC series “Cake Boss.”

The entertainment lineup includes Broadway shows Legally Blonde and Burn the Floor and the unique dining and magic venue, the Illusionarium.  Norwegian Getaway’s sister ship, Norwegian Breakaway, was named “Best New Ship of 2013” by the editors of Cruise Critic and “Best Rookie Cruise Ship” by the readers of Travel Weekly.  Known as New York’s ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city.

The Company has two 4,200-passenger vessels on order at Meyer Werft: Norwegian Escape with delivery scheduled in the fall of 2015; and Norwegian Bliss with delivery in the spring of 2017.
Norwegian Cruise Line is the official cruise line of the Miami Dolphins/Sun Life Stadium, The New York Knicks, Blue Man Group and Legends in Concert; and the official cruise line partner of The GRAMMY Awards and is an official partner of the Rockettes and Radio City Music Hall.

For further information on Norwegian Cruise Line, visit www.ncl.com, follow us on Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784).

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