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Thursday, June 21, 2012

Princess Cruises bartender to compete for Diageo Reserve World Class Bartender of the Year award

Matias Gross, Star Princess bartender, wins the semi-finals competition and moves on to the finals in the
Diageo Reserve WORLD CLASS Bartender of the Year competition in Rio de Janeiro next month.

SANTA CLARITA, Calif. (June 19, 2012) – Matias Grosso, Star Princess bartender, will be competing for the prestigious title of Diageo Reserve WORLD CLASS Bartender of the Year at the competition finals in Rio de Janeiro next month. Grosso is one of four Princess Cruises bartenders who contended in the event’s semifinals last week in Miami, and one of more than 10,000 bartenders worldwide who have been battling throughout the competition.

Grosso earned a place in the finals with his winning cocktail “Spring Dew.” Made from Ciroc vodka, Gewürztraminer wine, seedless red grapes, orange flower water and a small rose petal, Mattias shared his thoughts behind the creation: "The initial idea was to work on aromas and flavors from the garden or countryside. Moreover, I wanted to place emphasis on the characteristics of the main spirits and enhance them with the Gewürztraminer bouquet."
An internationally renowned bartending training program, Diageo Reserve WORLD CLASS has become an important event in the world of mixology and luxury drinks. During April and May 2012, Princess Cruises bartenders participated in the training from Diageo Brand Ambassadors, using fine spirits from the Diageo Reserve luxury portfolio – including KETEL ONE® vodka, CÎROC® vodka and DON JULIO® tequila.
Princess Cruises is the only cruise line to take part in this prestigious event, and winning recipes created by the heats’ finalists will be showcased aboard Princess ships throughout 2012.
"We’re so proud of Matias for making it to the finals, and are thrilled to be the first cruise line to participate in Diageo Reserve WORLD CLASS," said Peter Tobler, vice president of food and beverage operations for Princess Cruises. "Our bartenders value the recognition of their talent and look forward to bringing our passengers the new and unique cocktail offerings they are concocting."
In addition to Grosso, the other Princess Cruises bartenders who participated in the competition semifinals are Deepakkumar Chahuan, Grand Princess, Jennifer Agbuya, Sapphire Princess, and Edgardo Pszemiarower, Ruby Princess.
These four finalists participated in a series of exciting, timed cocktail challenges set out to test their knowledge, innovation and creativity, as well as presentation and technique. Putting the contenders through their paces, the panel of judges comprised a host of industry experts, including:

  • Marcy Rudershausen, Diageo’s Senior Master of Whisky for Global Duty Free Americas and  inducted into Keepers of the Quaich in Scotland in 2010.
  • Spike Marchant, World Class Global Brand Ambassador.
  • Julie Reiner, renowned mixologist and owner of New York’s Clover Club and consulting firm Mixtress llc, honored in 2011 with a James Beard nomination for spirits professional of the year.
Diageo Reserve WORLD CLASS 2012 Global Final Week, held in Rio de Janeiro July 8-12, will bring together a star-studded roster of bartenders from the four corners of the globe to compete for the highest accolade in the bartending industry.
Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at www.princess.com.
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About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 16 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess carries 1.3 million passengers each year to destinations around the globe ranging in length from three to 107 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

About Diageo:
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, use www.Diageo.com. For Diageo’s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
Diageo Reserve WORLD CLASS is a landmark week in the luxury industry where mixology trends are set, fine drinking experiences are created and the craft of the bartender is elevated. At the core is an outstanding, global training programme that invests in the skill of the bartender and provides an international platform to discover and showcase the best talent from preeminent bartenders all over the world. Launched in 2009, over 10,000 bartenders have been inspired and educated in the craft of mixology using some of the finest spirits in the Diageo Reserve portfolio. This new generation of mixologists – each competing for the highest accolade in the bartending industry: Diageo Reserve WORLD CLASS Bartender of the Year - are elevating fine drinking experiences and bringing them to consumers in the best bars around the world.

As an extension of the WORLD CLASS training programme, in 2011 Diageo launched the Diageo Bar Academy in Asia Pacific, the region’s largest bartending course accredited by the Wine and Spirit Education Trust (WSET).
WORLD CLASS Global Final Week 2012 will take place in Rio de Janeiro, Brazil July 8 – 12. For more information on WORLD CLASS, please visit the Facebook page at: www.facebook.com/GlobalWorldClassFinals.
Princess Cruises is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.

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