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Tuesday, January 22, 2013

Princess Cruises passengers inspire new “Celebrations” campaign


SANTA CLARITA, Calif. (January 22, 2013) – Princess Cruises has debuted a new look at how and why passengers cruise – as told through videos from Princess passengers themselves.  Focusing on celebrations, these passenger accounts unveil many reasons for escaping completely on a cruise vacation.

Princess put video cameras in the hands of passengers who then show us what inspired their cruise.  These storytellers, who were sailing in diverse worldwide destinations, including the Panama Canal, Europe, the Caribbean, Hawaii and Australia, describe different occasions that celebrate love, change and life itself. 


With these videos, passengers take the viewer along as a companion on their vacation, documenting their favorite onboard experiences as well as the memorable places they visited.

“Usually people think of ‘celebrations’ as birthdays, anniversaries, or graduations,” said Jan Swartz, Princess Cruises executive vice president. “But as we listened to these passenger stories, we recognized a great opportunity to expand the definition. From a newly adopted child to overcoming adversity such as cancer, there are many occasions in life to celebrate. And we aim to offer the best cruise experience for life’s most important celebrations.”

The videos form the centerpiece of a new “Celebrations” campaign. Stories can be viewed at www.princess.com/celebrations, and Princess passengers who have recently celebrated a special occasion on board can submit their own stories at princess.com/sharestory before March 31, 2013 for a chance to win a 7-day Caribbean cruise for two aboard the new Royal Princess.

Additional information about Princess Cruises is available through a professional travel agent, by calling 1-800-PRINCESS, or by visiting the company's website at www.princess.com

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About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 16 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. Two ships are under construction and will join the fleet in 2013 and 2014. A recognized leader in worldwide cruising, Princess carries 1.3 million passengers each year to destinations around the globe ranging in length from three to 107 days. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

Princess Cruises is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises and Seabourn. Sharing a passion to please each guest and a commitment to quality and value, World’s Leading Cruise Lines inspires people to discover their best vacation experience. Together, we offer a variety of exciting and enriching cruise vacations to the world's most desirable destinations. Visit us at www.worldsleadingcruiselines.com.

Find us:
Blog: LinkedByTheSea.com
Facebook: facebook.com/PrincessCruises
Twitter: twitter.com/PrincessCruises
YouTube: youtube.com/princesscruises
Flickr: flickr.com/photos/princesscruises
Pandora: princess.com/radio
Google+: google.com/+princesscruises
Pinterest: pinterest.com/princesscruises
Newsroom: princess.com/news

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