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Norwegian Cruise Line is also partnering with NYC & Company as an Official Partner of
NYC Restaurant Week® and Broadway Week
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NEW YORK – January 7, 2013 – Norwegian Cruise Line today debuts a
New York City-inspired advertising campaign themed, “The Best of NYC Sails to Sea”
to promote its new ship, Norwegian Breakaway which will be the largest cruise ship to homeport year-round in New York City.
The new campaign includes an eye-catching, state-of-the-art
digitally animated television commercial, print advertisements, various
out of home elements, online media and new digital experiences on the
Breakaway microsite that artfully render the New York
City experiences found on board.
There is also a Spanish version of the television spot that will air on
Telemundo and Univision in the New York market. In addition, Norwegian
has enhanced
www.breakaway.ncl.com
with new digital experiences that highlight the New York City
experiences found on board and demonstrate how Norwegian Breakaway
brings the best of NYC to sea. Site visitors can watch as a theater
on Broadway is transformed into the Breakaway Theater and as New York’s
popular SOHO Neighborhood transitions into The Waterfront on board
Norwegian Breakaway. Additional transformations will be launched later
in January including Central Park being morphed
into the ship’s Aqua Park.
“It’s so exciting to be launching this
dynamic advertising campaign promoting our new ship, Norwegian
Breakaway, during the start of Wave Season, the best time to book a
cruise,” said Kevin Sheehan, Norwegian Cruise
Line’s chief executive officer. “Our goal with the campaign is to show
the ship’s strong connection to New York City in a visually striking
way that will inspire everyone to want to come aboard and experience all
that Norwegian Breakaway has to offer beginning
May 12.”
Designed as New York’s ship, Norwegian
Breakaway will bring the best of NYC to sea when she arrives to her
year-round homeport in early May 2013, offering the high-caliber dining
and entertainment options that
New York is known for worldwide. The line also announced that
it is an official partner of the
popular NYC & Company programs: NYC Restaurant Week and Broadway
Week, further strengthening Norwegian Breakaway’s strong ties to New
York City.
To generate additional awareness and
buzz throughout the city, Norwegian, in partnership with NYC &
Company, is creating four interactive “Breakaway Warming Stations” that
will pop-up in different locations
throughout the city in January.
As part of the partnership, Norwegian is
prominently featured in the NYC Restaurant Week and Winter Broadway Week
promotional booklets, on nycgo.com, and in advertising, including bus
shelters and on light pole
banners throughout the city. In addition, on select dates in January,
New York City residents and visitors are invited to visit one of
Norwegian Breakaway’s “Warming Stations,” where they have the
opportunity to get a “break” from the cold weather and a hint
of the warm weather and sunshine the ship will offer guests when she
sails from New York year-round to Bermuda, Bahamas & Florida and the
Caribbean.
Guests can learn about the ship’s exciting amenities or
take a photo amongst a beach-themed setting, which
can be uploaded and shared on Facebook right from the station. Photos
from the Warming Station events can also be viewed on the line’s
Facebook page. To add to the excitement, visitors can also win special prizes hourly, including tickets to see the Broadway smash-hit
Rock of Ages, or dinner at Geoffrey Zakarian’s restaurant, The National.
The Norwegian Breakaway Warming Stations will take place between 9 am and 4 pm on the following dates:
·
January 14: Flatiron Plaza;
·
January 22: Ninth Ave. & 14th Street in Chelsea Plaza;
·
January 28: Times Square on Military Island.
For location updates and the chance to win
additional prizes, everyone is encouraged to follow Norwegian on Twitter
at @cruisenorwegian.
To celebrate the company’s involvement in NYC
Restaurant Week and Broadway Week, Norwegian is giving foodies and
entertainment lovers the opportunity to win one of two cruises for two
on the May 12, 2013 maiden
voyage of Norwegian Breakaway as part of the “Best of NYC Sails to Sea
Sweepstakes.” The lucky winners will also receive a one night hotel stay
in Manhattan, two tickets to a Broadway show and dinner at Geoffrey
Zakarian’s restaurant The National the night
before departure. To learn more and enter to win, stop by one of
Norwegian’s “Warming Stations” or visit either
nycgo.com/restaurantweek or
nycgo.com/broadwayweek.
The Breakaway advertising campaign, slated to run through May, is a continuation of the Cruise Like A Norwegian concept, developed by Norwegian Cruise Line and The Martin Agency in 2011.
Norwegian Breakaway
The 4,000 passenger Norwegian Breakaway will
arrive in her year-round homeport of New York City in early May 2013.
The ship will begin weekly summer seven-day cruises to Bermuda on
Sunday, May 12, 2013. From October
2013 through April 2014, New York’s ship will offer voyages from the
heart of Manhattan to the Bahamas & Florida and the Southern
Caribbean.
To date, the company has revealed the ship’s
groundbreaking design, including The Waterfront and 678 Ocean Place; a
wide range of indoor and outdoor venues on three dynamic decks that will
create a whole new complex
at sea that enhances guests’ connection with the ocean. Norwegian
Breakaway’s entertainment will include three Broadway shows: five-time
Tony nominated ROCK OF AGES; the dance sensation BURN THE FLOOR; and
CIRQUE DREAMS & DINNER JUNGLE FANTASY. The famed
comedy troupe The Second City, Howl at the Moon dueling pianos, and New
York’s own Slam Allen will also perform on the vessel. Celebrity Chef
and Food Network star Geoffrey Zakarian will also debut his first
restaurant at sea on Norwegian Breakaway: Ocean
Blue by Geoffrey Zakarian.
The top decks of Norwegian Breakaway will feature
the first Aqua Park at sea with five
full-size water slides, including twin Free Fall slides, the first ever
at sea, and a three-story sports complex that includes the largest ropes
course at sea, a nine-hole
miniature golf course, basketball court, rock climbing wall and more.
The ship will also feature a rich mix of
stateroom options including The Haven by Norwegian, comprised of 42
Suites at the top of the ship and 18 additional Suites located
throughout the ship; the innovative Studios,
designed and priced for solo travelers; the re-introduction of Oceanview
staterooms, Balcony and Mini-Suites; along with Spa Balcony, Mini-
Suites and Suites in close
proximity to the spa.
For more information on the incredible features and accommodations on Norwegian Breakaway, visit
www.breakaway.ncl.com. To book a cruise on Norwegian Breakaway, contact a travel professional, call Norwegian at 800-327-7030
or visit www.ncl.com. Comment on today’s announcement on our
Facebook page.
About Norwegian Cruise Line
Norwegian
Cruise Line is the innovator in cruise travel with a 46-year history of
breaking the boundaries of traditional cruising, most notably with the
introduction of Freestyle
Cruising which revolutionized the industry by giving guests more
freedom and flexibility. Today, Norwegian invites guests to “Cruise Like
a Norwegian” on one of 11 purpose-built Freestyle Cruising ships,
providing guests the opportunity to enjoy a relaxed
cruise vacation on some of the newest and most contemporary ships at
sea. Recently, the line was named “Europe’s Leading Cruise Line” by the
World Travel Awards for the fifth consecutive year.
Norwegian
Cruise Line’s largest and most innovative Freestyle Cruising ship,
Norwegian Epic, debuted in June 2010 and has been named “Best Overall
Cruise Ship” by the readers of
Travel Weekly two years in a row and “Best Ship for Sea Days” by Cruise Critic.
Norwegian Cruise Line is the official cruise line of Blue Man Group,
appearing for the first time at sea on Norwegian Epic, as well as the
official cruise line of
Legends in Concert, The Second City®, Howl at the Moon Dueling Pianos,
and Nickelodeon, the number-one entertainment brand for kids. Cirque
Dreams™ & Dinner is also featured on board Norwegian Epic as the
first show of its kind at sea under a big top.
The Company
has two 4,000-passenger vessels, Norwegian Breakaway and Norwegian
Getaway, under construction for delivery in April 2013 and January 2014,
along with one larger “Breakaway
Plus” vessel for delivery in fall 2015. Known as New York’s ship,
Norwegian Breakaway will be the largest vessel to homeport year-round in
the city, sailing to Bermuda for the summer beginning May 12, 2013.
Norwegian Breakaway’s features include hull art
by legendary artist Peter Max, seafood restaurant Ocean Blue by famed
New York chef Geoffrey Zakarian, and fitness classes and a retrospective
display from the ship’s iconic godmothers, the Rockettes®. The
entertainment lineup includes three Broadway shows:
Rock of Ages, Burn the Floor and Cirque Dreams™ & Dinner: Jungle
Fantasy. Norwegian Getaway, the largest ship to homeport year-round in
Miami, will sail Eastern Caribbean voyages beginning in February 2014.
Sailings for both vessels are now on sale.
For further information on Norwegian Cruise Line, visit
www.ncl.com, follow us on
Facebook, Twitter, and Instagram @Norwegiancruiseline, Pin us on
Pinterest, watch us on YouTube, or contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784).
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