ROYAL CARIBBEAN TO INTRODUCE ART ON ROYAL FLEETWIDE
Cruise line to Offer Unique Artist, Artwork and Art-Inspired Events
MIAMI, June 29, 2011 – Royal Caribbean International is relaunching the cruise line’s art program with the one-of-a-kind Art on Royal.
The new exclusive program expands the breadth of onboard art-inspired events, with tours, seminars and auctions. Art on Royal integrates the entire onboard collection aboard Royal Caribbean’s fleet of the world’s 22 largest and most innovative cruise ships, and features Royal Art Icons, select artists among the entire Royal Caribbean Art Collection, and works by Royal Caribbean Signature Artists Romero Britto and Thomas Kinkade. This exclusive program, developed in partnership with Art Actually, was first piloted aboard Oasis of the Seas; is also currently aboard Adventure of the Seas and Navigator of the Seas; and will be available on most ships by the end of the year.
“Royal Caribbean International has compiled one of the world’s largest private art collections, valued at $120 million, on display aboard our fleet of ships for our guests’ enjoyment,” said Lisa Bauer, senior vice president of Hotel Operations, Royal Caribbean International. “Guests have always marveled at our art and many have inquired into how to purchase them. Art on Royal will offer guests the opportunity to take home a lasting work of art as a memory of their cruise vacation, as well as provide a broad menu of enriching, art-inspired programs, featuring Royal Caribbean Signature Artists and Royal Art Icons pieces. This new art program is part of the Royal Advantage, Royal Caribbean’s commitment to deliver a compelling and most contemporary vacation experience.”
Unique to Royal Caribbean are Royal Caribbean Signature Artists, who include pop-culture icons such as Romero Britto and Thomas Kinkade. The BRITTO Gallery aboard Allure of the Seas and Freedom of the Seas – and soon to be added to Splendour of the Seas – offers the artist’s contemporary masterpieces that evoke a spirit of hope and convey a sense of warmth. The Thomas Kinkade Gallery aboard Mariner of the Seas features expressions of love, home, family, peace, community and the beauty of nature by one of the most collected living artists in history.
Through the unique Art on Royal program, guests have the opportunity to view and purchase a one-of-a-kind piece, as well as enjoy events on select sailings throughout the year. In addition, Art on Royal offers a range of gifts, souvenirs and high-valued originals, including limited-edition signed photography, prints and objects, one-off unique pieces, wall pieces and reliefs, miniatures, and artist commissions.
Art on Royal is managed by Art Actually and is inspired by the art that is on permanent display across the Royal Caribbean fleet of cruise ships. This extensive art collection has been compiled over a period of 20 years and contains thousands of unique art works by hundreds of established and emerging artists. The Royal Caribbean Art Collection is one of the largest private collections to be on display in its entirety on a constant basis.
Based in Miami and founded by the owners of ICArt, the curators of the Royal Caribbean Art Collection, Art Actually has created the unique shipboard art program, Art on Royal, to deliver both enrichment and a commercial perspective to Royal Caribbean guests. More information is available at www.ArtActually.com or by emailing firstname.lastname@example.org.
Royal Caribbean International is a global cruise brand with 22 ships currently in service. The line also offers unique cruise tour land packages in Alaska, Canada, Dubai, Europe, and Australia and New Zealand. For additional information or to make reservations, call your travel agent, visit www.royalcaribbean.com or call (800) ROYAL-CARIBBEAN. Travel professionals should go www.cruisingpower.com or call (800) 327-2056.
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