New brand identity focuses on company’s philosophy of freedom and flexibility for guests
MIAMI – January 5, 2016 – Norwegian Cruise Line has revealed the company’s new global brand campaign, “Feel Free.” Rooted in the line’s fundamentals of freedom & flexibility, Feel Free is an invitation for guests to experience Norwegian’s philosophy of what a vacation should be, free from rigid schedules with the freedom to make their vacation their own.
The integrated campaign, launched January 4, is inclusive of national television spots, online video, digital units, and various social media activations. One social media initiative encourages usage of the campaign’s #FeelFree hashtag by asking consumers to share their New Year’s resolutions for a chance to win a 7-day cruise with Norwegian.
The high-energy campaign conveys the brand’s passion for delivering outstanding vacation experiences and showcases Norwegian’s fun-loving, bold personality. It further provides an opportunity to speak to guests in new markets via new formats, including various social platforms. The new campaign was created and developed with partner agencies BBDO Atlanta and OMD.
“The concept of ‘Feel Free’ transcends the idea of traditional cruising and speaks to the experience that is uniquely offered and delivered aboard Norwegian ships: our promise that guests should be free to vacation on their terms,” said Meg Lee, Norwegian Cruise Line’s senior vice-president and chief marketing officer.
The launch of “Feel Free” works hand-in-hand to communicate Norwegian’s new promotional offer Free at Sea. Norwegian’s Free at Sea promotional offer allows guests to choose from four free offers: free unlimited beverages, free specialty dining, free shore excursions or free wifi, delivering a very high value for their vacation dollar.
Norwegian Cruise Line’s fleet features 14 purpose-built ships, including the recently launched Norwegian Escape. To book a cruise with Norwegian, contact a travel professional, call Norwegian at 888-NCL-CRUISE (625-2784), or visit www.ncl.com.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 49-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to explore the world on one of 14 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea.
Recently, the line was named “Europe’s Leading Cruise Line” for the eighth consecutive year, as well as “Caribbean’s Leading Cruise Line” for the third time and “World’s Leading Large Ship Cruise Line” for the third straight year by the World Travel Awards.
For further information on Norwegian Cruise Line visit www.ncl.com; contact us in the U.S. and Canada at 888-NCL-CRUISE (625-2784); or follow us on the following social channels for the latest company news & exclusive content: Facebook & Youtube @NorwegianCruiseLine, Twitter/Periscope @CruiseNorwegian, Instagram @norwegiancruiseline, & Snapchat @cruisenorwegian!