MIAMI, August 12, 2013 – Today,
Royal Caribbean International recognizes an important milestone in its
45-year company history as it welcomes its 50 millionth guest onboard its
fleet of 21 ships.
The momentous occasion kicks off a year-long celebration
honoring the cruise line’s guests, business partners, employees and crew.
“For more than 45 years, Royal Caribbean’s
guiding principle has been to deliver the WOW to our guests, providing
them with experiences, services and amenities that can only be found on
Royal Caribbean,” said Adam Goldstein, President and CEO, Royal Caribbean
“The men and women on our ships who deliver these WOW moments
are what inspire our loyal guests to return to sail with us again and again.”
Spreading across the globe like a New
Year’s Eve-style party, each of Royal Caribbean’s ships will recognize
the milestone with shipboard festivities. The onboard events will mark
the start of a year-long campaign where consumers are encouraged to share
their favorite WOW moments with Royal Caribbean over the years by posting
photos, videos and memorable stories on Facebook, Twitter and Instagram
with the hashtag #RoyalWOW.
“Every day on our ships, guests from
around the world are creating and experiencing unforgettable WOW moments,”
said Lisa Bauer, Executive Vice President, Global Sales and Marketing,
Royal Caribbean International. “As we mark this incredible milestone,
we are inviting guests to relive those special moments and celebrate with
us by sharing their personal Royal WOWS.”
Royal Caribbean’s exceptional Gold Anchor
Service is one of the factors that has helped the cruise line achieve this
significant milestone and why the line was recently ranked among the top
cruise lines in a recently released cruise line satisfaction report. This
and other recent accolades across the globe – including awards from Conde
Nast Traveler, Travel + Leisure, Travel Weekly and the World
Travel Awards – highlight Royal Caribbean’s commitment to providing unparalleled
Royal Caribbean International is an award-winning
global cruise brand with a 40-year legacy of innovation and introducing
industry firsts never-before-seen at sea. The cruise line features an expansive
and unmatched array of features and amenities found only on Royal Caribbean
including, jaw-dropping, Broadway-style entertainment and industry-acclaimed
programming that appeals to families and adventurous vacationers alike.
Owned by Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL), the cruise line
sails 21 of the world’s most innovative cruise ships to the most popular
destinations in the Caribbean, Europe, Alaska, South America, the Far East,
and Australia and New Zealand. World renowned for its friendly and engaging
Gold Anchor Service, delivered by every staff and crew member, Royal Caribbean
has been voted “Best Cruise Line Overall” for 10 consecutive years in
the Travel Weekly Reader’s Choice Awards.
Travel professionals should
go to CruisingPower.com; or call (800) 327-2056; and follow Facebook.com/VickiLovesTravelAgents.
For additional information or to make reservations, vacationers should
call their travel agent; visit RoyalCaribbean.com; or call (800) ROYALCARIBBEAN.
Follow us on Facebook at Facebook.com/RoyalCaribbean or on Twitter