HURTIGRUTEN AND NRK SET GUINNESS RECORD FOR LONGEST LIVE TV DOCUMENTARY
New York, NY, July 2011 – Norwegian cruise company Hurtigruten, in partnership with Norwegian Broadcasting Corporation, have set the Guinness World Record for “Longest Live TV Documentary” with a 134-hour, non-stop broadcast of Hurtigruten’s classic itinerary along Norway’s west coast. The live footage of the “world’s most beautiful voyage,” so named by several top travel publications, aired June 16-22 and received unprecedented response both online and on Norway’s national TV-channel NRK2. Nearly six million viewers from 148 countries tuned into the program including three million from Norway, a number comprising nearly three quarters of the country’s population – a record breaking rating for NRK2. Highlights of the documentary can be viewed at: http://bit.ly/htnlive.